8 Things to Consider Before Making Investment Decisions

Wouldn’t life be easier if we all could apply a point-and-shoot method to investing?
In other words, we point at the assets we want to buy, they make us rich, end of story?

Unfortunately, that’s not how the world works; things like earnings per share, debt-equity, and market projections are some of the uncomfortable little metrics that must influence our investment decisions if we hope to make money.